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Breakthrough Ball 2019 Invitation Design

Client: University of Chicago Cancer Research Association Women's Board

For the past several years, the Women's Board of UCCRF have hired Ogilvy Chicago (pro bono) to design the invitation and produce the video content for their annual Breakthrough Ball, a formal fundraising event benefiting cancer research efforts. I had the privilege of designing the 2019 invitation, giving me the opportunity to not only work with some wonderful people for a wonderful cause, but also flex some print production chops.

The theme for the 2019 Breakthrough Ball was "Lighting the Path to a Breakthrough." In my exploration, I played with the concepts of "light," "the path," and "science" in different ways, experimenting with a vibrant neon gradient, juxtaposing elegant and tech-y type, and winding pathways. The end result featured sparkling gradient elements coated with textured glitter and twisting text paths coated with glossy vinyl overlays.

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Credits

3D Rendering – Mohammad Qasim via Upwork

Copywriting – Marina Arnone and Kate Desmarais

Account – Courtney Davis