WE_CaseStudy_0821.001.jpeg

Women Employed Logo and Brand Identity

Client: Women Employed

In 2018, Women Employed, a nonprofit advocacy organization focused on equitable legislation for working women, approached Ogilvy as a pro bono client in need of a rebrand. The organization needed a new logo and identity that modernized their brand presence for a younger audience while honoring their 45-year long history as an authority among women's advocacy groups.

The final logo featured a new WE monogram packed with meaning and continuing aspiration for the group. The brand system features a 1970's aesthetic inspired by their founding decade, as well illustrations I created showing women (and some men) raising their voices and taking action. The end result is a colorful, inviting, flexible brand identity with plenty of personality and a clear tone of voice.

WE_CaseStudy_0821.002.jpeg
WE_CaseStudy_0821.001.jpeg
WE_CaseStudy_0821.003.jpeg
WE_CaseStudy_0821.004.jpeg
WE_CaseStudy_0821.005.jpeg
WE_CaseStudy_0821.006.jpeg
WE_CaseStudy_0821.007.jpeg
WE_CaseStudy_0821.008.jpeg
WE_CaseStudy_0821.009.jpeg
WE_CaseStudy_0821.010.jpeg
WE_CaseStudy_0821.011.jpeg
WE_CaseStudy_0821.012.jpeg
WE_CaseStudy_0821.013.jpeg
WE_CaseStudy_0821.014.jpeg
WE_CaseStudy_0821.015.jpeg
WE_CaseStudy_0821.016.jpeg
WE_CaseStudy_0821.017.jpeg
WE_CaseStudy_0821.018.jpeg
WE_CaseStudy_0821.019.jpeg
WE_CaseStudy_0821.020.jpeg

Credits

Co-Creative Direction – Hannah Mosele and Taylor Carlson

UX/Web Design – 8th Light Design