Lumen Learning Rebrand
Brand Identity, Illustration Art Direction, Website Design, Icon Design, Print Collateral, Social Media Templates, Branded Swag, Brand Guidelines
Lumen Learning provides evidence-based courseware and professional development tools for higher education. In contrast to many larger publishers, Lumen focuses on the students who are often left behind — with powerful technology at a cost anyone can afford. But Lumen’s brand wasn’t delivering on this unique promise. It needed to be reimagined to position them as the caring, agile partner they are, while communicating the cost-effective solutions they provide.
Everything Lumen does aims to level the playing field in education. Every tool is built with equity in mind — from the right pronouns to the right font size. All Lumen technology is thoughtfully designed and powerfully supported from start to finish, enabling educators to care for their students while making it radically simple to build the connections that inspire better learning.
The Agenda team and I worked with illustrator Aron Leah of Fried Cactus Studio to create immersive and inclusive worlds showing educators being their best selves and building meaningful connections with their students. Wavelengths from the visible light spectrum inspired the logo and graphic language, alluding to the spectrum of educators, students, and their unique experiences and connections within education.
Award Winner - Transform Awards North America, 2023
Silver - Best Visual Identity from the Education Sector
Head of Creative – Dan Koh
Creative Director – Claudia Mark
Fellow Designers – Jo Rooney, Yiwen Lin, Jiani Xiao, Xubai Li
Illustrator – Aron Leah of Fried Cactus Studio
Motion Designer – Scott Brower
Head of Strategy – Vincent Roffers
Associate Strategy Director – Callie Sowinski
Associate Strategist – Phoebe Chen
Head of Client Services – Emily Korn
Associate Director, Client Services – Katie DiBella